This is a phenomenon that baffles me. Someone will go to great lengths to defend a brand despite the fact that the brand is antithetical to the person's philosophy. Where does this come from? Are we so ingrained into our identifiers that we cannot adjust our thoughts to match a better behavior? I am perplexed that even in the face of logic and common sense, there are those who will never disassociate themselves from antiquated concepts. I suppose it is the stubborn streak many of us have, however, stubbornness is only a good thing when the right and good of a thing are being defended, not the wrong and a bad of a thing. I can also surmise that some changes are just not able to be made by some. Life is all about change but many will not accept this fact as real. Instead they would throw out the good of change to keep in place an identification that seems comfortable to them, despite the irrelevancy of the identification. For those who wish to remain in the status quo, without factoring in the changing world around all of us, do become the drag on society that keeps us from improving or even just maintaining our advantages as a society that have been given us by our fore-parents. Nothing remains exactly the same, nothing. So to allow for nonsense to dictate the importance of identification to a thought that has come and gone, over the real currently moving reality we live in is troublesome. I do believe that a foundation from which to grow from is necessary for all of us but in growing from that foundation, let's remember that everything below our feet is changing as well.
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